“The creator lean canvas is a framework that gives you one place to answer the most important questions about your creator business. If you’re a creator or web3 builder, filling out this canvas can save you a lot of pain later. Let’s walk through each step.”
Big Idea: Frameworks like this help to clarify your business model and how you will differentiate yourself. It’s a good exercise to go through on a regular basis.
Tim Stoddart and Ethan Brooks have a great breakdown of Josh Spector’s simple process for selling newsletter ads. Josh now makes $1000 per issue with text ads in his newsletter of 18k subscribers.
Big Idea: Finding sponsors doesn’t need to be complicated. Simple text ads make the process simple for both the seller and purchaser.
They also talk about an interesting creator business model called sponsorware. It’s basically the opposite of content marketing. It’s where a company offers a product for free and then offers the documentation (content) to sponsors or patrons. It’s the first time I’ve come across this idea and will look into it more.
Nathan Barry covers exactly how he is building a local newsletter for his community.
Big Idea: Local newsletters are a solid creator opportunity because of the advertising opportunities promoting local businesses. Local events guides in particular get a lot of traffic and are easy to pull together.