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Why Doing Things That Don’t Scale Is A MUST In B2B Sales

Why Doing Things That Don’t Scale Is A MUST In B2B Sales
“The most successful companies didn’t automate and scale every single action from Day One. They started by doing things that don’t scale in order to generate momentum.”

“When someone agreed to try Stripe in the early days, the founders didn’t just send over a link—they took the person’s laptop and set up the software on the spot”

“Wufoo sent each and every new user a hand-written thank-you note”

“ProductHunt actively reached out to contributors and respected product people while building their MVP to gather feedback (and build hype for their launch)”

via top10in.tech

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