Interview with Justin Tan, a founder of Video Husky on the TropicalMBA podcast. His video editing subscription business grew to $100k per month in 4 years.
The interview covers:
► Geo-arbitrage by hiring inexpensive staff in the Philippines.
► Validating the idea in 90 days by getting 10 customers.
► Efficiency Gap vs Knowledge Gap – sell to customers that already understand the product instead of having to educate them.
► Market Channel Fit – Finding an efficient way to reach your customers.
Big Idea: Productized services are limited scope offerings for a fixed price. It can be a much better business model than the custom work an agency typically does.
I loved this discussion on the CopyBlogger podcast.
There are so many examples of really good business ideas here.
► Ms. Rachel’s Children’s YouTube channel
► The movie version of Think and Grow Rich
► Books in the public domain
► Redoing old ideas like Fame and Fortune Weekly
► David Ogilvy’s 10 Rules for Writing
► Limited time product launches.
“Kevon Cheung says the key to growing your online audience is to focus on your inner circle rather than copying the big players.”
“If no one knows your name online, your best shot is to become a friendly and approachable person that people enjoy talking to. Instead of standing on stage, which is what you think having a voice on social media is about, picture yourself sitting in a community circle and having intimate back-and-forth conversations with your peers.”
Big Idea: Don’t copy what the big accounts are doing. The content you need to publish when you are starting out is very different than those with lots of followers.