This is a short 25-minute video that is well worth your time. Income School spent 4 hours making changes to DiscGolfNow.com and waited a month to see the results. Profits went from $492 to $1632 for the month. This is a great example demonstrating the key skills needed to succeed online. Here are some of the key changes they made:
- Increased the ebook price from $5 to $14.
- Simplified the ebook sales page.
- Added a countdown timer on a sticky header across the top of the site.
- Focused on the key benefit of the ebook first.
- Changed the WordPress theme, reduced the number of plugins and greatly improved page load times.
- Simplified recommended gear to only 3 from each category, instead of a long list.
- Created an email sequence of three emails, recommending content pages and offering a discount.
- Top 10 pages get 40% of traffic. Interlinked the key pages with relevant anchor text and made some minor optimization.