This video shows the importance of knowing your audience and using language important to them.
Small changes in a webinar, like changing “leads” to “traffic” and providing examples more suited to the viewers, changed the conversion rate from 3% to 8%. This was an extra $40k in revenue.
Having the correct positioning and sales copy is very important to the results you get. This video is focused on a webinar, but it’s also relevant to other areas of your sales funnel. Optimizing the tagline on a landing page or narrowing down your target audience can have a big impact on profits.