The TikTok SEO Opportunity – Turner Novak
“TikTok just announced its expanding the length of video descriptions from 300 to 2,200 characters. This may seem small, but it’s significant in the context of how the product is evolving.”
Big Idea:
“As TikTok has trained everyone to interact with videos, don’t be surprised to see links to other sites or to purchase products, all within a video description or the content more broadly (and this isn’t much different from YouTube descriptions today). It won’t feel exactly like a blog post, but a video could monetize and drive business like one.”