Here is an interesting take on the popular Beatles documentary Get Back.
“Watching extraordinary people do ordinary things is also just oddly gripping. I loved witnessing the workaday mundanity of The Beatles’ creative life. Turning up for work – for the most part – every day, at an agreed time: Morning Paul. Morning George. Taking an hour for lunch, popping out for meetings. Sticking up your kid’s drawing by your workstation. Confessing to hangovers. Discussing TV from the night before. Fart jokes. Happy hour at the end of an afternoon. Coats on: Bye then. See you tomorrow. See you tomorrow.”
“I interview a lot of creators and bootstrapped media entrepreneurs for my podcast and newsletter, and I’ve been consistently impressed by their ability to develop new business models. YouTubers are especially good at this; the typical YouTube business monetizes in at least six different ways: programmatic advertising, direct sponsorships, affiliate advertising, subscriptions, live events, and merchandise.”
“After a decade of inaction, web2 platforms have finally woken up to the need to help their creators make money. This was instigated by TikTok’s $2B Creator Fund, but has resulted in dozens of similar funds and new features across Snap, Instagram, YouTube, Pinterest, and even LinkedIn.
Meanwhile, web3 platforms are pioneering a new form of monetization. They’re empowering creators to “own” their audience, and enabling fans to financially benefit from their growth. So far, this has largely been creators with existing audiences monetizing via web3 – but we may soon see fully “web3 native” creators.”