• Menu
  • Skip to right header navigation
  • Skip to main content
  • Skip to primary sidebar

IdeaEconomy.net

A Daily Curation of the Web's Best Content for Startups

  • Newsletter Archives
  • John@IdeaEconomy.net
  • SUBSCRIBE
  • Newsletter Archives
  • John@IdeaEconomy.net
  • SUBSCRIBE

The Marketing Genius of MSCHF

“MSCHF bought an original Andy Warhol for $20,000 and made 999 exact forgeries. They mixed the original in and sold 1,000 pieces that *might be a real Warhol* for $250 each. That’s $250k! Here’s what they did.”

MSCHF is also behind ONLYBAGS, a business that sells luxury shopping bags. It’s unlikely they have permission to sell these brand bags, but that will probably help them get more publicity.

Another of their projects is DeadStartupToys. They’ve done dozens like this.

MSCHF bought an original Andy Warhol for $20,000 and made 999 exact forgeries.

They mixed the original in and sold 1,000 pieces that *might be a real Warhol* for $250 each.

That’s $250k 🤌🏼

Here's what they did: pic.twitter.com/XYpyQGRfjH

— Colin Landforce 🛠,🛠 (@landforce) November 7, 2021

Big Idea: Weird ideas get publicity and that attention is a powerful currency. MSCHF does “drops” of new limited edition products like this regularly.

Join 2100+ Creators
Getting the IdeaEconomy Newsletter


Grow your audience. Build your business.

A weekly curated email of essential content for Creators and Indie-Startups.
Level up with the latest ideas, opportunities, and skills.


Subscribe for insanely useful content!

Previous Post: « Copywriting Examples — The world’s best copy. In one place.
Next Post: Blend different ideas for creative breakthroughs »

Primary Sidebar

Categories

  • Advertising (1)
  • Affiliate Marketing (5)
  • Artificial Intelligence (4)
  • Audience First (6)
  • Author (7)
  • Build in Public (10)
  • Business Trends (38)
  • Community (5)
  • Content Marketing (54)
  • Copywriting (12)
  • Coronavirus (14)
  • Creativity (6)
  • Creator Economy (46)
  • Ecommerce (4)
  • Email (5)
  • Growth (32)
  • Instagram (1)
  • Marketing (100)
  • Newsletters (32)
  • Niche Websites (3)
  • No-code (2)
  • Online Courses (8)
  • Personal Development (22)
  • Podcasting (4)
  • Productivity (5)
  • Productized Services (7)
  • SaaS (1)
  • SEO (30)
  • Social Media (19)
  • Startup Ideas (99)
  • Startups (119)
  • Storytelling (8)
  • TikTok (2)
  • Twitter (8)
  • Uncategorized (21)
  • Venture Capital (6)
  • Web3 (11)
  • writing (7)
  • YouTube (8)

Site Footer

Copyright © 2022 · IdeaEconomy.net - sitemap