Boss Babe founder Natalie Ellis talks with Sahil Bloom and Greg Isenberg about building her community of 9000 paying members.
► An audience is not a community.
► Are you able to sell out your merchandise? That’s a good sign that your community self-identify around your brand.
► Create clear rules of engagement so members know how to interact.
► There is a cost to creating content. You need to understand the ROI of that investment.
► Sales funnels to segment your audience is very important.
► Building a company that doesn’t revolve around you.