The Event Industry Is Being Confronted By Its Napster Moment
“I won’t bury the headline: the vast, global events industry is going through its Napster moment through this pandemic, and is in denial on what this will do to it.”
“Everything about the underlying economics of this sprawling, diverse, chaotic and highly profitable sector is being undercut by the move to virtual, and 2019 may be the year where the industry’s revenues peaked. This year could be the event industry’s 2000 moment à la what happened to the music industry.”
Business Opportunity: “Connecting people in a business setting will always be a need, in fact, may even be more important in a digitally overloaded world, whether through great editorial in a conference setting or through buyer-and-seller matchmaking in various formats.”
No one knows what the future of events will be, but it’s a good guess that it will be very different than the past. There are opportunities in change.