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The Entrepreneurs Fundamental Superpower: The Conditional Close

The Entrepreneurs Fundamental Superpower: The Conditional Close
“If you can master this, then the world is your oyster”

“The Conditional Close looks something like this:”

You: “What would you need to see in order to make an investment in our company?”
VC: “I’d need to have a discussion over a pretty detailed financial model, and I’d also like to see your customer usage data.”
You: “So if we were to have a conversation about our financial model and customer usage data, then you would be willing to invest in our company?”
VC: “Yes, then I would be willing to invest.”

via founderweekly.com
 

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