The Bizarreness Effect – Make your content stand out
Another insightful post from Jake McNeill at CreativeHackers.co.
“Bizarreness makes things more memorable. They jump out at us and are easier to recall.
People also gossip about bizarre things. There is social kudos in delivering stories about bizarre and unusual things.
Blackbeard used bizarreness to frighten his enemies but also to create a mythical persona that people gossiped about which increased his effectiveness and success as a Pirate.”