“There no longer has to be a difference between who you are and what you do.”
― Gary Vaynerchuk
I’d love to hear what all of you are working on. Feel free to reply to this email or message me on Twitter. I’ll respond!
For all you newsletter creators, I’m starting a small group to share ideas and help promote each other. Please reply to this email if you are interested in collaborating to grow our audiences together. We’ll be starting very soon!
If you’re looking to build online, you must be compelling. And if you dive deep into the most compelling creators online today, they operate differently than the average creator.In summary, the internet is getting crowded.
Picking your passion and then trying to write or record from scratch each day can be a very daunting task. The most compelling creators you see online have a system. Nobody is out here winging it.
Big Idea: I love the ideas of focusing on a narrow niche and sticking to a standardized formula when creating content. Trends.vc and StarterStory.com are two great examples of this.
Alex Garcia built his Twitter following from 1k to 40k in 50 days and his email list from 0 to 7k in 2 months without spending any money. Learn his blueprint in this Twitter thread with over 1300 retweets.
“No backlinks! Let’s get to know how this SEO grew a site from nothing to 300k of organic traffic in just 5 months just by using Topical Authority and Semantic SEO!”
Big Idea: Focusing your site architecture and content around a focused topic can get you to the top of search results and lead to tens of thousands of visitors per month if done right. Very few newsletters do SEO well so there is a big opportunity here for most niches.
Here is the case study mentioned in the interview.
“Cooperation is the winning strategy in the Great Online Game. Individuals are becoming more important than institutions. Work is becoming more liquid. People can accomplish more on their own than ever before.At the same time, though, it’s easier and smarter than ever for talented people to work together. Transaction costs are decreasing. As the atomic unit of commerce gets smaller, there is more surface area for cooperation, more room for more people to pursue the same opportunity as a group. Individuals can cooperate with each other with much less friction than companies can.
One of the most legendary marketers of all time: David Ogilvy In 1982, David wrote an internal memo to the employees of his advertising agency titled “How to write.”And in just 10 bullets he put together a masterclass in effective writing.
“Successful tech startups and new media ventures bet big on paid newsletters and podcasts. Big Tech seems to follow.
The recipe for starting a new media venture in 2021 seems to be straightforward: blog, newsletter, podcast. From there you scale up and start adding additional verticals, like events (both virtual and in-person as more people get vaccinated), discussion forums (like a Discord server for paying subscribers), a YouTube channel and so on.”
“Most brands and products are boring and plain. An effective differentiation strategy can help you stand out. Here’s what it takes. A differentiation strategy is a way to stand out from the noise and give people a reason to choose your business over others. You’d think companies would be all about that, instead they all too often default to a generic strategy.
Sameness is the default for most companies today. Let’s look at why.”
“Another way to give people a reason to choose you over others is through personal branding. If prospects like the people associated with your company, they’re more likely to buy from you.”