Pat Flynn of SmartPassiveIncome.com has a good video on how to research competitors to grow your audience. The video is long so watch at double speed. He shows how to use Google Alerts to monitor mentions of a keyword. UberSuggest to see popular pages on any site, what their backlinks are, and what keywords the site is ranking for. SimilarWeb to find competing websites. More importantly, Pat Flynn shows how he uses this information to build relationships with people online. Networking is a key success factor to building your audience.
It’s important to give people a reason to sign up to your email list. A lead magnet is a short ebook, checklist, resource list, etc. to encourage people to subscribe. Pat Flynn offers advice getting the most out of your lead magnets. 1. Make it visual. Show them what they will get. 2. Sell it. Convince people that it is worth their time and email. 3. Experiment. Try different kinds to see what works. Shorter lead magnets are working better. He is getting a 60 to 70% conversion rate on his landing pages. Pat provides lots of examples and value in this video. Lead magnets are something I need to work on for IdeaEconomy.net.