Another great example of the value of content marketing and growing an audience.
Sujan Patel, co-founder of Mailshake, talks about how they grew their blog to over 300k visitors a month through content marketing, the importance of building a personal brand, the value of launching on AppSumo, and more.
Sujan knew he wanted to build a SaaS app, but realized the value of building an audience first so he started blogging first. About a year later he wrote an ebook that ending up selling more than $342k through a lot of hard work and grew his newsletter subscribers to 35K.
That audience and AppSumo launches to build awareness were key factors to the early traction of Mailshake.