Another great example of the value of content marketing and growing an audience.
Sujan Patel, co-founder of Mailshake, talks about how they grew their blog to over 300k visitors a month through content marketing, the importance of building a personal brand, the value of launching on AppSumo, and more.
Sujan knew he wanted to build a SaaS app, but realized the value of building an audience first so he started blogging first. About a year later he wrote an ebook that ending up selling more than $342k through a lot of hard work and grew his newsletter subscribers to 35K.
That audience and AppSumo launches to build awareness were key factors to the early traction of Mailshake.
Sujan Patel, co-founder of Mailshake, talks about how they grew their blog to over 300k visitors a month through content marketing, the importance of building a personal brand, the value of launching on AppSumo, and more.
Sujan knew he wanted to build a SaaS app, but realized the value of building an audience first so he started blogging first. About a year later he wrote an ebook that ending up selling more than $342k through a lot of hard work and grew his newsletter subscribers to 35K.
That audience and AppSumo launches to build awareness were key factors to the early traction of Mailshake.