“The best marketers know that the only thing that matters is what your customer believes.”
“The stories they believe about themselves and about the world determine their behavior.”
“The best marketing works when the brand story and customer stories match up.”
via neurotriggers.org
“The stories they believe about themselves and about the world determine their behavior.”
“The best marketing works when the brand story and customer stories match up.”
“It doesn’t matter if it’s true. It matters that your customer believes the story.”
Good post on digging deeper to find the true aspirations of your customers.via neurotriggers.org