SEO and content marketing are essential for any business. Here is a nuanced discussion on what businesses should do.
Is more content is always a good thing for SEO or not?
Here are the timestamped topics discussed:
Updating the same type of content each year vs creating new one (00:00) How much content should I have and to what extent does this help my performance? (1:52) Does having a blog / producing new content help my performance on Google? (03:02) Updating older pieces of content (04:00) Is there any way that Google tells us if there’s ‘too much content’ or maybe that content is underperforming? (04:40) Underperforming content and the overall trustworthiness or authority (05:36) Grouping and consolidation of one’s content (06:19) Is wordcount a ranking factor? (08:07) Specific keywords and word count (8:39) Auto-generated content & canonicalization (9:32) How does Google determine duplicate content? (11:35)