Search Engine Optimization

How to Complete a Technical SEO Audit in 8 Steps

“For someone performing their first technical SEO audit, the results can be both overwhelming and intimidating. Often, you can’t see the wood for the trees and have no idea how to fix things or where to even begin.

After years of working with clients, especially as the head of tech SEO for a U.K. agency, I’ve found technical SEO audits to be a near-daily occurrence. With that, I know how important it is, especially for newer SEOs, to understand what each issue is and why it is important.

Understanding issues found within a technical audit allows you to analyze a site fully and come up with a comprehensive strategy.

In this guide, I am going to walk you through a step-by-step process for a successful tech audit but also explain what each issue is and, perhaps more importantly, where it should lie on your priority list.”

11 Tools That Will Get You More Backlinks – Neil Patel

“In addition to creating high-quality content, it’s imperative to focus some time and energy on a savvy link building strategy.

Whether you’re guest posting on other websites or stealing your competitors’ backlinks, you need a game plan.

On the plus side, the more content that you create, the greater chance there is that you will naturally receive incoming links. Conversely, there is no guarantee that this will generate the results that you are chasing.

Gone are the days when you could build low-quality backlinks to your website as a means of boosting your website rankings. Do this today and you’ll end up causing more harm than good to your SEO strategy”

Rank in search by niching down to narrow topic clusters

“How do you break down big niches like travel? this is how I do it – there’s unlimited travel keywords – 10,000s about travel in Europe – 1,000s about France – 100s about Paris – 10 abt the Eiffel Tower start with 10 articles on Eiffel Twr, then the Louvre, l’arc de triomphe etc”

Big Idea: It’s hard to compete on highly searched keywords so start with long-tail topics and move up.

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Getting your content in Google’s featured snippets, the short content at the very top of search results, can increase your clicks 5 or 10 times. In this short video, Brian Dean of Backlinko has the best instructions on how to get in the featured snippets that I’ve seen so far. By the way, Backlinko is a great site to subscribe to for SEO content online. I highly recommend it.

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If you want to be found online, you need to do effective keyword research before you create your content. While services like Ahrefs are incredibly powerful they are also expensive. This article has 5 free keyword research tools you can get started with. I’ve installed the free version RankTracker suite and find it very powerful for all types of SEO work. You’ll need to give it access to your Google Analytics account, but it does a lot for a free tool. Keywords Everywhere has become a paid tool, so I use the Keyword Surfer Chrome extension instead. It’s very helpful to see search volume and related terms every time you search.

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SEMrush has a great article on the 21 basic SEO factors you need to master to rank in search engines. Quality content is not enough. If your content is not crafted to rank in internet searches, you are not going to build an audience. It is that simple. This article is a great refresher, even if you have decent search engine optimization.

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