Pat Flynn of SmartPassiveIncome.com has a good video on how to research competitors to grow your audience. The video is long so watch at double speed. He shows how to use Google Alerts to monitor mentions of a keyword. UberSuggest to see popular pages on any site, what their backlinks are, and what keywords the site is ranking for. SimilarWeb to find competing websites. More importantly, Pat Flynn shows how he uses this information to build relationships with people online. Networking is a key success factor to building your audience.
Getting your content in Google’s featured snippets, the short content at the very top of search results, can increase your clicks 5 or 10 times. In this short video, Brian Dean of Backlinko has the best instructions on how to get in the featured snippets that I’ve seen so far. By the way, Backlinko is a great site to subscribe to for SEO content online. I highly recommend it.
If you want to be found online, you need to do effective keyword research before you create your content. While services like Ahrefs are incredibly powerful they are also expensive. This article has 5 free keyword research tools you can get started with. I’ve installed the free version RankTracker suite and find it very powerful for all types of SEO work. You’ll need to give it access to your Google Analytics account, but it does a lot for a free tool. Keywords Everywhere has become a paid tool, so I use the Keyword Surfer Chrome extension instead. It’s very helpful to see search volume and related terms every time you search.
SEMrush has a great article on the 21 basic SEO factors you need to master to rank in search engines. Quality content is not enough. If your content is not crafted to rank in internet searches, you are not going to build an audience. It is that simple. This article is a great refresher, even if you have decent search engine optimization.
Here is a good guide from Ahrefs on how to outsource projects to less expensive virtual assistants. It is focused on SEO, but can be applied to all your outsourcing. It provides example SOPs (Standard Operating Procedures) and shows how to incorporate Trello into your workflow.
It’s important to systematize your work processes if you want to grow.
By now we all know that having quality backlinks is critical to ranking well in search engines. Ahrefs shows a process for writing posts that are likely to attract backlinks in this 3-part series. The first short video shows exactly how SEO tools like Ahrefs can be used to help you create content that is more likely to rank. Ahrefs is expensive, but it is a very powerful tool for content marketers.
If you are interested in learning a lot more about search engine optimization, Brian Dean has just updated his SEO library. It covers everything including keyword research, backlinks, technical SEO, SEO tools, and more. This is a good place to refer to for all your SEO questions.
Inspiring Mixergy interview with entrepreneur extraordinaire Travis Jamison. Travis goes into the details of selling his supplements business for more than $100k, selling an Amazon SEO business for $10.6m, his successful SEO agency, the problems of Amazon FBA, the value of the TropicalMBA community, investing in startups, and more. He offers a great business idea as well; a productized service doing unlimited minor SEO edits for a fixed price like Dan Norris did with WPcurve. He says he’ll be your first customer if you do this. I met Travis many years ago in Chiang Mai and have watched his meteoric rise. He is a great person to learn from.