“If you conquer yourself, then you conquer the world.”
– Paulo Coelho
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Sara Deitschy’s Kickstarter campaign to sell creator desktop accessories has now raised over US$350k. She has 872k followers on YouTube and had her first viral success when Casey Neistat promoted her video.
Big Idea: Physical products are difficult to manufacture and deliver, but can be a good business model for creators.
Matt McGarry has helped Codie Sanchez and the Milk Road build massive newsletters. He shares his advice on newsletter growth in this interview with Tim Stoddart.
► With a high-converting landing page and good ad copy, it’s possible to acquire new subscribers for less than $3.
► The best newsletter opportunities come from markets where the reader has a high propensity to buy things.
Big Idea: “Content repurposing is a great way to get more mileage out of work you’ve already done, and yet so many media operators are too quick to move on to new projects without first considering the other formats and mediums that can be leveraged to expand their audience. “