Inspiring interview with Sam Parr of The Hustle newsletter and My First Million Post.
[2:05] How Sam sold The Hustle to HubSpot for 8 figures
[9:45] Why The Hustle started as an events business
[12:19] The two unconventional growth strategies Sam used to grow The Hustle
[17:20] The turning point that allowed The Hustle to scale
“As content creation gets decentralised and personalised, so will the creator economy. Essentially, this will mean that there is an opportunity to make distinct products for verticals beyond entertainment in fields such as finance, and health & wellness.’
“In this guide, I’m going to share my step-by-step process for successfully building a niche site that earns over $1,000 a month within the first 12 months.”
Big Idea: Niche websites are an underrated creator opportunity. They can provide a higher and more consistent income than most newsletters and podcasts. They also typically sell for 35 to 40X monthly earnings.
“During the first 6 months of getting online, I made $0 intentionally. I wanted to build a presence and credibility first. Then it took me another 10 months to get to selling online courses at $1,000 per student.
How did all this happen? I’m writing down my journey so you, the new creator, can pave your own path.”
“In this episode of Jay Talking, we talk about how we structured our membership programs, the difference between creators following a Tesla vs. a Toyota model, the psychology of pricing a membership, how I presold access to the Creative Companion Club, and the uncertainties we didn’t let hold us back.”
Big Idea: New creators often tend to price their products on the low side, but you attract better customers an require fewer sales if you price higher.
Jessica Williams publishes #JessPicks, a weekly curated newsletter of tools, tips, and resources to help grow your side hustle or passion project. I read her newsletter every week. There are always many good links for anyone interested in building an online business. Be sure to follow her on Twitter as well.