“Nearly everything awesome takes longer than you think.
Get started and don’t worry about the clock.
– James Clear
SPONSOR
Sign up FREE for Who Sponsors Stuff: Email Intelligence
Who Sponsors Stuff tracks 250+ newsletters. We have data on 3,500+ sponsors buying right now. We keep you on the cutting edge of who’s spending money in the email advertising space. Our weekly Email Intelligence newsletter is your source for the latest in email newsletter publishing & marketing. See 10 sponsors every week—for FREE!—who are buying on newsletters.
“If you set up this system, you’ll drastically improve your ability to bring your audience from social platforms like Twitter and LinkedIn, onto your website to learn about your products and services.
And even if people aren’t ready to buy, you can expose them to your longer-form content, deepening their trust in you, and moving them closer to becoming a future customer!”
Big Idea: Justin Welsh shows the power of systems in promoting your content.
Big Ideas:
► “Something I wish I got exposed to sooner is the idea of cultivating multiple independent income streams.”
► “You try 100 things. 99 don’t work, 1 changes your life.”
► “If you want to pursue an unpredictable career, you can’t treat it the same as a regular job. What works in the predictable world doesn’t work in a world where randomness dominates in what makes it and what doesn’t.”
The truth about what it takes to grow an audience and business as a creative entrepreneur.
Here is one of my favorites:
“Why do other people’s tweets do so much better than mine?
There are 3 possibilities:
► Your tweets suck. (Probably not.)
► They’re using engagement groups, ads, or some other thing to boost their tweets. (Maybe?)
► What they’ve done off Twitter got them more followers than what they do on Twitter. (Probably.)”
“To do this right, I need to build a team and create a production line for video content in the same way I’ve created a production line for my written content. My content production system is the single most important aspect of what I do.”
Big Idea: It’s getting more difficult for solo-creators to get attention. Top creators act more like startups and build out a team to help with content distribution.
“Rewarding Content for Being Different, Not Just Better
The simplest interpretation of this patent is that an article that adds something new to the discussion may rank more highly than an article that repeats the same information as others. Inversely, if your article offers the same core information as one the searcher has already read, it might be ranked lower.”Big Idea: SEO is evolving to reward unique content, not just the most comprehensive.
“Learn how to come up with a great show concept, grow your podcast from scratch, and distribute clips through social media.”
Big Ideas:
► Choosing a trending topic as the podcast name can help it get subscribers from search.
► YouTube is a great channel to get subscribers, so publish a video version.
► Focus on one social media channel for clips of your podcast so you don’t spread yourself too thin.
“It means you’re creating a mini, free product that has standalone value to attract people into your world. Through that, they will start to learn about your other things. E.g. my book, my course, my template, etc.”
Big Idea: Promoting yourself with products you create is an under-utilized marketing strategy. Daniel Vassallo’s “Portfolio of Small Bets” (mentioned above) is a great example of this.
My friend Jason Resnick, (@rezzz), publishes the free newsletter Evergreen. He helps you, the Creator, build a business designed around your life. Jason is a ConvertKit genius that can help you 2X your business using email marketing and automation. It’s one thing to have an email list. But it’s another to create a system that helps you get the most out of your subscribers once they join. Subscribe to Evergreen and follow Jason on Twitter.
