50% of Success is Market and Idea Selection
This is a short tweet by Romeen Sheth, but a huge insight.
Many people say that ideas are worthless and execution is everything. However, growth is so much easier when you start with a good idea.
“A big mistake many first-time founders make: Spending too little time on market + idea selection. 50%+ of the outcome of your startup is baked into what you decide to work on and when.”
My favourite quote on this topic is from James Clear;
“If you’re not working hard, ideas don’t matter. The best idea is worthless without execution.
If you’re already working hard, ideas are crucial. Most effort is wasted on mediocre ideas.”