Pratfall Effect in Marketing: Admit Your Flaws to Win Customers
“Everyone wants to be seen as perfect, with a perfect track record, perfect case studies, perfect 5-star customer reviews… Perfect everything.
Everyone’s making shit up because they think it’s the best way to differentiate.”
“How to break away from that nonsense and use the pratfall effect to your competitive advantage. Two words: radical transparency.
Admit your flaws, be transparent, stay on truth.”