Even more important is the publicity that this is generating. GPT-3 has been in the news a lot recently. Creating a project like this is a great promotion for Pieter’s work. The site already as more than 1600 subscribers.
This is a mashup of two effective marketing tactics.
Product marketing – creating standalone products to promote your business. Newsjacking – taking advantage of trending stories to get publicity.
Marketing Opportunities: What ideas are trending now that you can take advantage of?
Nat Eliason built a large business off of a blog post on the new notetaking tool Roam. Being early makes a big difference.