Rank in search by niching down to narrow topic clusters
“How do you break down big niches like travel? this is how I do it – there’s unlimited travel keywords – 10,000s about travel in Europe – 1,000s about France – 100s about Paris – 10 abt the Eiffel Tower start with 10 articles on Eiffel Twr, then the Louvre, l’arc de triomphe etc”
Big Idea: It’s hard to compete on highly searched keywords so start with long-tail topics and move up.