Shaan Puri and Sam Parr interview Nathan Barry of ConvertKit on the My First Million podcast.
The best part of this interview starts at 15:40.
They discuss Nathan Barry’s famous The Billion Dollar Creator framework.
RULE #1: Build more than a personal brand
RULE #2: Sell products, not attention
RULE #3: Driver higher customer value through recurring or repeat purchases
RULE #4: Choose a better business model
Big Idea: Don’t sell attention to your audience. Sell your own products.
Sponsored content is not that profitable. The best thing to do is to create your own product and to drive that attention to where you build equity long-term.