How to Build, Launch, and Run a Money-Making Membership Program
We talk a lot about the importance of revenue diversification for video creators on this show. Beyond brand deals, selling merch, or creating your own physical or digital products, another source of income for creators is memberships.
In this week’s episode, we talk with someone who can help you jumpstart your own.
Jen Matichuk oversees strategic partnerships at Memberful, a software platform that empowers creators to sell memberships to their audiences. It was founded in 2013 and was acquired by Patreon five years later.
In her role at Memberful, Jen educates and assists creators on how to best grow their businesses using the platform. She brings a wealth of experience to her role, having previously spearheaded the Mythical Society, a membership program launched by long-time creators Rhett and Link.
In this episode of The Videocraft Show Presented By Video Husky, Jen talks with Jon about all things memberships. You will learn:
The differences between Memberful and its parent company, Patreon.
Where a creator should start if they’d like to launch their own membership program.
How to design a membership program that your audience will want and purchase.
And so much more!