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Meet the Next-Normal Consumer

Meet the next-normal consumer
Here is a comprehensive analysis of how the pandemic has affected the world and what to expect moving forward from McKinsey, the large business consulting firm.

“As the world begins its slow pivot from managing the COVID-19 crisis to recovery and the reopening of economies, it’s clear that the lockdown has had a profound impact on how people live. The period of contagion, self-isolation, and economic uncertainty will change the way consumers behave, in some cases for years to come.”
 
mckinsey.com

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