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Matt Raad on Buying Content Websites as an Investment Fund
“Matt believes that this is a new trend which will gain traction over the next 12 months. However, there aren’t many funds that are public and are specifically targeting content websites, with a few being media companies like Dotdash and Internetbrands. A lot of them are doing this privately, like Digital Dividends. This is definitely something to look out for in the future.”
Matt started by investing in manufacturing companies, but that is very capital intensive with the need for inventory, warehousing, shipping physical products, etc. It took over 10 years for Matt and his partner to make it in that business. With internet businesses, it’s much faster.
“Within 12 months we were making really, really good money online.”
Business Opportunities: There is a growing trend of companies of all sizes buying up SaaS and content-focused websites to manage as a larger conglomerate.
There are big efficiencies achieved when producing content at scale. Content drives search traffic. Search traffic drives sales. It is very smart to buy up sites and build up a content production system to rank higher in search.