“To know what you’re going to draw, you have to begin drawing.”
– Picasso
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Mark Mason is the multi-million dollar author ofThe Subtle Art of Not Giving a F*ck, Everything Is F*cked, and co-author of the Will Smith memoir Will.
Manson got his start coaching men on how to pick up women and later switched to self-help topics.
His blog post The Subtle Art of Not Giving a F*ck got the attention of an assistant to a New York literary agent and led to the book deal that would go on to sell more than 12 million copies.
Big Ideas:
► One single blog post can lead to a lucrative, long-term businesses. Here are two other examples:
► The Subtle Art of Not Giving a F*ck blog post was not even original. Author Julien Smith had a very popular post with a similar name about 4 years earlier. There are opportunities to take old ideas and make them new again.
Mario Gabriele’s The Generalist Newsletter just hit 60k subscribers. This article shares his growth in the first 12 months.
“The Generalist has made money in three ways: subscriptions, sponsorships, and NFT sales. Before fees, that totals roughly $308,000.”
Big Ideas:
► Long-form, original content can be a growth engine for a newsletter. (Curated content is not.) Other examples are Packy McCormick and Lenny Rachitsky.
► Social media is a slot machine. “Posting on Twitter and LinkedIn has proven a solid way to attract new subscribers, but it’s hard to know what will take off.”
“My agency has written 10,000+ pieces of copy. Our #1 Copywriting Rule: Never write copy from scratch, always use a framework. Here are 10 proven copywriting frameworks to write high-converting copy.”
► Make it personal: Pick a specific industry
► Build trust and learn to tell stories: A bi-monthly newsletter
► Collaborate with individual creators
► Share your process using text and video
► Write, write, and write some more
► Teach what you know
Gillian Perkins offers some of the best advice I’ve heard on finding your niche.
Two common mistakes
► Choosing a niche too early or one that is too narrow.
► Not choosing a product or service narrow enough.
“If you focus on choosing a specific product or service to offer and on simply clarifying the value of that and what problem you are solving… your target market is going to define itself.”
Ever thought about writing a book? Author Anna David from Legacy Launch Pad publishes the Bestselling Book Bulletin newsletter. Every issue answers a common publishing question, has a book publishing success story, and covers the latest publishing news.
If you want to finally move forward with your book, subscribe to her newsletter and podcast. Anna has a huge library of past interviews that is a goldmine of insights for everything you need to build a business from your book.
