Josh Spector of For The Interested shares what he would do if he were starting today.
► Focus on a service, not a product.
► Charge $2000 to $5000 per month.
► Try to find a simple and unique offer that is easy to understand.
► Try to find 12-month engagments over short one-off services.
Joe Pulizzi and Daren Smith talk about the origins of the 10k Creator Podcast. There are some great lessons on how creators can leverage other people’s audiences.
► Daren was turned down to speak at Joe Pulizzi’s creator conference, but later gave free books to all the attendees.
► In-person meetups are a great way to build relationships. Daren first pitched Joe on working together at the conference.
► The importance of working with partners to grow your audience and business.
► Preselling content projects to sponsors.
“In this episode, we talk about the numbers behind the $100 MBA podcast, his strategy for growing the podcast, his process for publishing a daily show, and why you should really focus on your strengths when you’re getting started.”
Good example of ‘Creator as Startup.’ Approaching your content creation as a business can lead to drastically different results.
“TikTok just announced its expanding the length of video descriptions from 300 to 2,200 characters. This may seem small, but it’s significant in the context of how the product is evolving.”
“As TikTok has trained everyone to interact with videos, don’t be surprised to see links to other sites or to purchase products, all within a video description or the content more broadly (and this isn’t much different from YouTube descriptions today). It won’t feel exactly like a blog post, but a video could monetize and drive business like one.”
“It’s not an issue because they don’t work, because they usually do. It’s a problem because implementing growth hacks in your audience-building strategy leads to unforeseen and often disastrous consequences.”