Great video by Colin & Samir analyzing maker Tuber Simone Giertz. Giertz is famous for videos of useless inventions.
I highly recommend this video. There are many insights here for all creators.
► Is your video a product or presentation?
Are you recording just to make a YouTube video or are you filming something that would happen anyway?
► Do you have content-product fit?
Are you selling something that naturally fits in with the content you create?
► What is your definition of success?
Are you doing the work you want to do?
“Is your work good enough to get the outcomes you’re looking for? Because it’s unfair to expect the same outcomes of top creators if you aren’t creating the same quality of work on a CONSISTENT basis. Not just one-off pieces here and there, but CONSISTENTLY high-quality work that values the viewer.”
“ConvertKit just released their 2022 State of the Creator Economy report. They surveyed over 2,500 creators to get their insights on how they run their business, how they make money, and more. These are my top 7 takeaways.”