How to write compelling ad headlines for creative testing
“17 fill-in-the-blank formulas to help you write a big batch of headlines for your next multivariate creative test.”
“I have always loved coming up with a great headline. There’s just something thrilling about exploring every angle and emotion attached to a brand and putting it into as few words as possible. Even better is when my headlines work — enticing people to take action and feel something for a brand.
Still, there are always times when you wondered if you picked the right one. Could another headline have performed even better?”