Big Idea: Opportunities are created not discovered.
Solid advice on how to succeed at almost anything online.
“Below are some key takeaways. Aside from how to move into marketing, I’ve also included a few actionable tips for how to advance your marketing career.
► Become a “Permission-less apprentice”
► Publish free content to build a writing portfolio
► Invest in your marketing education
► Continue investing in your education, even after you’ve landed a marketing job
► Practice good rejection etiquette
► Track your professional accomplishments
► Transfer your knowledge, even if it’s not obviously related”
“I’ll walk through four ways you can create more leverage in your creative business as well, so that you can reach more people, get more people to engage with your business, and grow both your sales and revenue.
► Leverage through Content
► Leverage through Products
► Leverage through People
► Leverage through Capital”
Big Idea: Leverage is another word for opportunity. Another highly effective lever is Code (software).
‘This is the Arc of the Practical Creator. It balances the passion of creativity with the practicality of money, and encourages you to consider both to make your endeavor sustainable. While patience is still the primary virtue, you can cultivate it without the anxiety that typically accompanies financial pressures. By lessening the survival instinct of money, you provide yourself with the clarity of mind required to create your best work.”
Big Idea: Creating is hard. Here is a good framework of all the stages you’ll go through as you build your online business.