Big Idea: Opportunities are created not discovered.
Solid advice on how to succeed at almost anything online.
“Below are some key takeaways. Aside from how to move into marketing, I’ve also included a few actionable tips for how to advance your marketing career.
► Become a “Permission-less apprentice”
► Publish free content to build a writing portfolio
► Invest in your marketing education
► Continue investing in your education, even after you’ve landed a marketing job
► Practice good rejection etiquette
► Track your professional accomplishments
► Transfer your knowledge, even if it’s not obviously related”
Big Idea: There are more opportunities in a rapidly growing niche. Choose your market wisely.
The topic of this thread is about changing focus, but I think there are lessons to learn from all Aprilynne Alter achieved by publishing NFT content when it was hot.
“Being in the NFT space has led to:
► $12,000+ in revenue
► 20K+ YouTube subscribers
► Features in Business Insider and the Verge
► A documentary appearance
► A $60,000 consulting gig offer
But despite these benefits, it’s time to say goodbye. Here’s why— “
“I’ll walk through four ways you can create more leverage in your creative business as well, so that you can reach more people, get more people to engage with your business, and grow both your sales and revenue.
► Leverage through Content
► Leverage through Products
► Leverage through People
► Leverage through Capital”
Big Idea: Leverage is another word for opportunity. Another highly effective lever is Code (software).
‘This is the Arc of the Practical Creator. It balances the passion of creativity with the practicality of money, and encourages you to consider both to make your endeavor sustainable. While patience is still the primary virtue, you can cultivate it without the anxiety that typically accompanies financial pressures. By lessening the survival instinct of money, you provide yourself with the clarity of mind required to create your best work.”
Big Idea: Creating is hard. Here is a good framework of all the stages you’ll go through as you build your online business.
Note: Make sure you click through to the slides to see the exercises.
These 12 exercises will help you—or help you help your client—accomplish three very powerful and fundamental things:
► Establish who you are (brand)
► Define who you’re talking to (audience), and why (goals)
► Develop what you’re talking about (content topics and ideas).
The future is coming faster than we realize. Here are some thoughts on:
► artificial intelligence
► content shock
► deep fakes
► the metaverse
► tokenized economies, and more.
Big Idea: The total amount of content is increasing at an exponential rate, and this is just the beginning. Creators are going to have to do much more to stand out.
