Here’s a good Twitter thread about telling your startup’s story for an investment pitch.
Telling your story like this is also a good way to think about how to market your startup. How is this for landing page content?
“Start with a one-line, high-level overview.”
“Then dive right into the big, hairy problem that you’re tackling. The problem sets the foundation for the rest of your story. Investors will noodle if the problem is real and if so, how big it is.”
“After the problem, explain your solution. No other details.” “Now you can do 1 of 2 things. Either 1) add some Fire product screenshots and explain “how it works” for your end-user (consumer or business or both) or 2) Hop straight into your vision”