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How “The Blair Witch Project” Reinvented Movie Marketing

How “The Blair Witch Project” Reinvented Movie Marketing
“The $60,000 horror flick that made $248 million.”

Here is a good reminder that you don’t need lots of money to effectively market your project. Creativity goes a long way.

This is an old movie, but it’s worth reviewing their marketing prowess. Low-quality filming was a feature of the movie, not a constraint. 
 
 

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