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How Classpass got their first 1000 customers
Great analysis of the all the pivots and experimentation that Classpass went through to find ideas that worked.
“It is incredibly easy to fall prey to trying to solve things under your control, especially when things aren’t going your way (changing the UI experience, adding more features, redesigning your website). It is rather hard to face the music and go back to your original hypothesis and say, “I was wrong…why was that? and what I can learn from it?”