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Gymshark: How a Pizza Delivery Boy Competes with the Nike and Underarmour

Gymshark: How a pizza delivery boy competes with the likes of Nike and Underarmour
“A pizza boy launching an apparel company from his mom’s garage. ⁣Competing with Nike or UA right away isn’t likely.”

Here is an interesting Twitter thread about the $176m apparel company Gymshark. Good advice here on how to leverage influencers.

“Brands massively underestimate the importance of having authentic relationships and people who are genuine brand advocates, represent their brand.⁣⁣”

via stackedmarketer
 
cm.wtaff.co

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