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From Unknown Title to Viral Game: 12 Growth Lessons From Spellbreak

From Unknown Title to Viral Game: 12 Growth Lessons From Spellbreak
This video is about the launch of a video game, but there are lessons for all startups.

“Proletariat CEO Seth Sivak reveals how he and his team grew Spellbreak from an unknown title into a viral game. From embracing memes to enabling early evangelists, here are 12 tactics to drive growth in a product’s early stages.”

Some interesting marketing tactics were:

– You can still go viral on platforms like Imgur, 9gag, and Reddit without needing a base to build from.
– People who joined their Discord server got faster access. Great way to build a community.
– Encouraged their community to create game highlight videos by promising to share the best ones on the company’s YouTube channel. This led to lots of great content created.
– Meme channel became some of their best marketing.

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