“Femke van Schoonhoven, aka Femke Design, grew her email list from 0 to 25,000 subscribers using lead magnets, segmentation, and automation—see how she does it.”
Big Idea: Most of her subscribers come from lead magnets offered on YouTube videos.
“To grow my email list, what’s worked super well for me is creating free resources and talking about them on my YouTube channel. For example, I might record a video about how to present your work to stakeholders, which is something a lot of designers want to learn more about,” says Femke. “I’ll include a free presentation template as part of the video and use a ConvertKit automation to drop them into my regular email list cadence.”
“While many aspiring creators are dreaming of audiences of millions of followers, I suggest looking at these more grounded examples. Build a business that generates revenue, and use creator tools and social media as a tool to help market this business, and not as a means to an end.”
Big Idea: Don’t become a creator, focus on becoming a one-person business. The most successful creators think beyond content creation and invest the time and money to build a real business. I’m calling this ‘Creator as Startup’. Two great examples are TheyGotAcquired and TheTilt.
“To build a business, you don’t start by building a product.
You start by building an audience.
Today, we outline all the reasons the audience-first approach gives you far higher odds of success. When you serve the right crowd — and serve them well — coming up with the product is actually the easy part.”