“Live as if you were to die tomorrow. Learn as if you were to live forever.”
– Mahatma Gandhi
A new platform for fans to fund creators Mecena allows creators on YouTube to sell percentages of their ad revenue as digital assets. Creators won’t have to wait for their YouTube earnings to slowly accumulate, so they can get upfront capital to hire an editor or produce the content they’ve always wanted. Fans will receive monthly profits from creators’ ad revenue, turning them into true advocates of the creators’ content.
“A new type of influencer is emerging in the creator economy, one that is garnering followers and brand love not for their influence in a niche specialization, but for their ability to create ads for brands.”
Big Idea: I love this! There is an art to advertising creative. Doing it for free in public is a great way to demonstrate your skills and land big clients. You don’t need a resume or education. Your social channels are proof of the quality of your work.
Byrne Hobart of The Diff newsletter shares his thoughts on the opportunities with newsletters.
“Since the cost of newsletters is lower than it used to be, and it’s much easier to build one to the point that it’s sustainable for a solo operator, we should expect the world to have many more vertical-focused investment banks, funds, and marketplaces in the near future. Current newsletter economics mean that it’s possible for these companies, early in their lives, to essentially have negative-cost marketing for whatever they end up launching, and as we’ve seen with consumer Internet in general, lowering the cost to start new companies wildly increases the diversity of those companies.”
“You may have grown up in a small town, where you were the only person out of 1,000 people with a specific interest. But there are 4.5 billion people on the internet, meaning that there are 4.5 million people who share your interest. Online, no niche is too niche.” – Jack Conte
“The same idea can be adapted to finding work: if only 1 in 1,000 people is interested in what you’re buying, that’s a customer base in the millions. If only 1 in 1,000,000 people is interested, that’s still a customer base of 4,000+—depending on your average selling price, potentially enough to sustain a living.”