“He who jumps into the void owes no explanation to those who stand and watch.”
– Jean-Luc Godard
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Another great conversation on the Copyblogger podcast. Tim Stoddart and Ethan Brooks talk about The Newsette, a newsletter that did $40m in 2021 with 500k subscribers.
► 50% of that $40m came from their TikTok agency.
► Why an agency is a good complimentary business for creators.
► Reps and Sets: It’s not 1000 hours, it’s 1000 iterations. All successful people have to put in the work.
Great interview with two of the smartest people in the creator economy. Jay Clouse interviews Josh Spector of For The Interested newsletter.
► The pros and cons of publishing a daily newsletter.
► It’s so much easier to sell a solution to someone who already knows they have a problem.
► Why you need to focus on the transformation you offer your audience, not the problem.
“The most prolific writers don’t write linearly… The most prolific writers approach things in reverse. They start with a birds-eye view, and then each layer takes them deeper and deeper “into the weeds.”
“Your book’s Main Title/Subtitle is 80% of the work.”