“He experimented with several growth channels, but his biggest break came when he established a partnership with a much larger and more established media outlet. That move supercharged his growth and opened the door to sponsorship opportunities”
Big Idea: The Daily Upside went from 3k to 300k by partnering with an established brand. Good example of how to think bigger as a creator.
Sam Parr, the co-host of My First Million podcast and founder of The Hustle newsletter is interviewed by Jay Clouse.
My Big Insights:
► Why copywriting is the most important business skill and how to learn it.
► Why TikTok is the best place to grow your audience now and how MFM used contests to get millions of views.
► The importance of hiring to escape the creator prison of having to consistently publish new content.
Calvin Rosser and Steph Smith cover the rise of the creator economy — both its promise and pitfalls.
Big Idea: While the creator economy is growing and more people are making a living with their content, it still is winner take all. The best creators earn a disproportionate share of the rewards. If you want to become a successful creator, you need to become one of the best in your niche.
The killer app for GPT-3 could help marketers lure clicks and game Google rankings.
“AS WE MOVE further into the 21st century, more and more aspects of our lives are being controlled by algorithms. Facebook decides which posts we see in our newsfeed, Google shows us the results of our searches based on their complex ranking system, and Amazon recommends products based on our past purchase history. It’s no wonder then that online marketing is becoming increasingly reliant on algorithms to create effective copywriting. So what does the future hold for the web—will marketing be dominated by machines, or will human creativity always be necessary? Read on to find out …
No human wrote that intro. It was generated by software from the copywriting service Jasper, inspired by the headline on this article.”
Big Idea: Artificial Intelligence keeps getting better and is being used for all types of content creation. Before this is widespread, there is an opportunity to leverage these tools to massively increase your content production.