Why Is It So Difficult to Cross The Plateau of Latent Potential?
“We invest a huge deal of money and time to create a project. For a couple of years, there is seemingly zero progress. It’s like you are throwing money in an ever-expanding dent. At a certain point. And only under the condition that you: Persist long enough; Stay disciplined; You have all of that money to throw; You happen to successfully battle the inner doubt, the impostor syndrome, and the frustration of the lack of feedback. You reach a point of breakthrough. A major change.”
“All big things come from small beginnings. You plant a small seed today. And in a couple of years, you have a huge tree. Though it seems simple. The gap between doing and getting feels intolerable. We know that good things take time. But exactly this delay keeps us away from having good things.
That’s a short overview of the Plateau of Latent Potential.
We think that our progress should be linear. Always up. Always advancing. But the reality is quite different.
We invest a huge deal of money and time to create a project. For a couple of years, there is seemingly zero progress. It’s like you are throwing money in an ever-expanding dent. At a certain point. And only under the condition that you: Persist long enough; Stay disciplined; You have all of that money to throw; You happen to successfully battle the inner doubt, the impostor syndrome, and the frustration of the lack of feedback. You reach a point of breakthrough. A major change.”