Content Marketing: Why You Should Focus on Bottom of The Funnel First
This is a good article on why you should focus on content that will attract customers ready to buy, not general articles targeted to a broader audience.
For example, a SEO agency should have a comprehensive article focused on the keyword “SEO agency” or “SEO services” rather than general “SEO” content. Companies searching for “SEO agency” are much more likely to purchase.
“Most SaaS businesses sell to advanced customers — people who have been in their industry for years. They’re not starting from a knowledge level of zero. And therefore, most top of the funnel content (which usually covers introductory level ‘why this is important’or “’ultimate guide to this niche’ topics) is below their knowledge level — they already know all that stuff.”