“Don’t create things to make money; make money so you can create things.
The reward for good work is more work.”
– Kevin Kelly
SPONSOR
Lemon is the paid live video platform. We enable video creators to run and grow their online business. With high quality live streaming, direct payments, automated ticketing, calendar scheduling, replays, and lots more. Monetize your audience. Start earning immediately. Explore Lemon for free.
“This is the way for our generation to create wealth for those who like telling stories and for those that are interested in attention arbitrage.”
Codie Sanchez is a venture capitalist/investor that has amassed over 180k newsletter subscribers and 235k Twitter followers in the last couple of years while investing in hundreds of businesses.
Lots of insight into buying companies, creating online, and generally leveling up your career. It’s fascinating to see how top performers can achieve so much.
“The one person business, in my eyes, is for those that value self-reliance, time freedom, and location freedom.
We use:
► Social media for building leverage, attracting like-minds, and building a name for ourself (from nothing)
► No-code tools and software for digital real estate, product hosting, and email lists (that can’t be taken away like social media)
► Lifestyle design to create a work schedule that best suits the individual – usually 2-4 hours of work a day at the start, sometimes more if you get into the flow”
Matt Gray shares his framework for Twitter growth.
1. Create Twitter Lists
2. Engage With Top Accounts Daily
3. Find 6-10 New Interesting People Each Week
4. Win on Twitter by Building Authority
5. Use Strategic Content To Grow Your Following
6. Bonus: Own Your Audience
Consistent effort and a proven system will generate results over time.
“In the past, marketing was about creating content that was both authentic and useful. But now computers are making content so fast that we can’t tell what is real anymore. The end of marketing as we know it has arrived!”
Big Idea: AI tools are being widely used for content, images, and deep fake videos. The content is already pretty good and it’s getting better. The work of a creator will change drastically in the next few years.
“The trend that Substack is part of is not a newsletter trend, or even the much-hyped creator economy. We are part of a seismic shift in the media economy that is all about writer and creator ownership and independence. When writers are in charge, they can do the work they believe is most important, have a direct relationship with their readers, and have the potential to make far more money than they could get from being an employee who produces content for others to own and disseminate.”
Big Idea: It’s not about newsletters, it’s about creators owning their audience. There has never been a better time to be a creator.
