Venture capitalist, Jason Lemkin, shares some of the key factors that predict success with a VC funded startup. This is focused on well-funded startups, but there are lessons for bootstrapped companies as well.
While this is not a large business, it goes to show that almost any idea can find some success. Venture List is just a large list of links presented in a nice format. The idea got some traction on ProductHunt, as well.
High-quality resource lists like this get shared a lot as well, so they can be a good marketing tactic. Check out this tweet from Dan Siepen.
You don’t need a breakthrough idea to start getting traction. Just launching projects like this can be a good way to get momentum.
“Ryan Kuder – the Managing Director of Techstars Anywhere – shared the biggest challenge he’s seen on remote teams, the secret to getting into Techstars, and why Techstars Anywhere is all-in on remote work.”
Techstars is now taking applications for the remote version of their startup incubator. It’s a great opportunity to get some cash, mentoring, and networking to take your company to the next level.
“For Techstars Anywhere, when we think about the founders that are a great fit, it’s people who have a vision about the way the world should look and what their company is in it. They’ve got an ability to share that story and get people on board. They’ve got all of the technical and functional skills necessary to get to whatever the next stage is. And we also look at the market people are working in, the progress they’ve made, and the idea they are working on.”
Here’s a good Twitter thread about telling your startup’s story for an investment pitch.
Telling your story like this is also a good way to think about how to market your startup. How is this for landing page content?
“Start with a one-line, high-level overview.”
“Then dive right into the big, hairy problem that you’re tackling. The problem sets the foundation for the rest of your story. Investors will noodle if the problem is real and if so, how big it is.”
“After the problem, explain your solution. No other details.” “Now you can do 1 of 2 things. Either 1) add some Fire product screenshots and explain “how it works” for your end-user (consumer or business or both) or 2) Hop straight into your vision”
“If you can master this, then the world is your oyster”
“The Conditional Close looks something like this:”
You: “What would you need to see in order to make an investment in our company?” VC: “I’d need to have a discussion over a pretty detailed financial model, and I’d also like to see your customer usage data.” You: “So if we were to have a conversation about our financial model and customer usage data, then you would be willing to invest in our company?” VC: “Yes, then I would be willing to invest.”