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How a TikTok Creator’s Fake Pepsi Ad Went Viral and Led to Multiple Brand Partnerships

How a TikTok Creator's Fake Pepsi Ad Went Viral and Led to Multiple Brand Partnerships

How a TikTok Creator’s Fake Pepsi Ad Went Viral and Led to Multiple Brand Partnerships

“A new type of influencer is emerging in the creator economy, one that is garnering followers and brand love not for their influence in a niche specialization, but for their ability to create ads for brands.”

Big Idea: I love this! There is an art to advertising creative. Doing it for free in public is a great way to demonstrate your skills and land big clients. You don’t need a resume or education. Your social channels are proof of the quality of your work.

How to grow on TikTok – Alex Friedman

How to grow on TikTok – Alex Friedman

“Here are the 5 things I would recommend every person getting started creating content (for personal or startup) to do:

  1. Go HARD your first 4 months + at any sign of virality.
  2. pick 3 pillars.
  3. Index your videos.
  4. Learn to say the same thing, 3 different ways.
  5. Know what you want out of it.”

The TikTok SEO Opportunity – Turner Novak

The TikTok SEO Opportunity - Turner Novak

The TikTok SEO Opportunity – Turner Novak

“TikTok just announced its expanding the length of video descriptions from 300 to 2,200 characters. This may seem small, but it’s significant in the context of how the product is evolving.”

Big Idea:
“As TikTok has trained everyone to interact with videos, don’t be surprised to see links to other sites or to purchase products, all within a video description or the content more broadly (and this isn’t much different from YouTube descriptions today). It won’t feel exactly like a blog post, but a video could monetize and drive business like one.”

Miss Excel’s TikTok Secrets To 750K+ Followers

Miss Excel TikTok Influencer

Miss Excel’s TikTok Secrets To 750K+ Followers

“How Miss Excel Creates Viral Content On TikTok and Leverages It To Generate $100K Days”

“Kat created her TikTok account in June 2020.

Her 4th video went viral.

And that was only the beginning.

Just in October 2021, she gained 264k followers.

She has won the Microsoft MVP award.

And has been featured in Forbes, The Verge, Insider, and Morning Brew for “making excel fun.”

And she makes Excel fun by making her content fun.”