storytelling

How to Make an Impact with Seth Godin

On the Akimbo podcast, Seth Godin shared an old talk that he gave to 10,000 people that is very relevant today. You can’t win in a race to the bottom. We need original thinkers, provocateurs, and people who care. The world needs you to solve interesting problems and work without a map. Seth is a great storyteller and this video is a good inspiration to bring your “art” into the world.

As a bonus, he explains the difference between bitcoin and the blockchain in the question section at the end.

Go to Link

Build Your Platform and Tell Your Story

Here is a good interview with author and entrepreneur, Jeff Gothelf. He talks about the importance of sharing your story about how you got to where you are today. This is very much of what the open startup movement is about.

Jeff offers this three pillar strategy:

1. Plant your flag – What passion or expertise are you going to focus on?
2. Share your story
3. Give your content away – The more you give away, the more will come back to you.

Jeff shares the story of the current Whitesnake guitarist, Joel Hoekstra. Joel also plays guitar for Cher, writes for GuitarWorld, and teaches for MasterClass. Sharing his expertise in many ways makes his career much more resilient.

This is a great strategy for all entrepreneurs, freelancers, and employees. You need to build your brand.

Go to Link

The Future of Advertising: IKEA’s Tortoise and Hare ad.

Here is a great example of storytelling in advertising. I suspect we’ll see a lot of big brands trying more interesting approaches like this. Very cool.

Go to Link

How to Pitch Your Startup to Venture Capitalists

Here’s a good Twitter thread about telling your startup’s story for an investment pitch.

Telling your story like this is also a good way to think about how to market your startup. How is this for landing page content?

“Start with a one-line, high-level overview.”

“Then dive right into the big, hairy problem that you’re tackling. The problem sets the foundation for the rest of your story. Investors will noodle if the problem is real and if so, how big it is.”

“After the problem, explain your solution. No other details.” “Now you can do 1 of 2 things. Either 1) add some Fire product screenshots and explain “how it works” for your end-user (consumer or business or both) or 2) Hop straight into your vision”

via startupdigest.com

Go to Link

Storytelling – The Best Marketers Read Minds

“The best marketers know that the only thing that matters is what your customer believes.”

“The stories they believe about themselves and about the world determine their behavior.”

“The best marketing works when the brand story and customer stories match up.”

“It doesn’t matter if it’s true. It matters that your customer believes the story.”

Good post on digging deeper to find the true aspirations of your customers.

via neurotriggers.org

Go to Link

Storytelling to Attract People to Your Brand

Short 3-minute video on using story loops to get customers interested in your business.

Some good examples here.

“What story loop can I open, that my product closes?”

Ideas like these are very powerful if you do something with them. Take a few minutes to think about the problem that your product addresses.

For IdeaEconomy, I think the problem is that startups need to keep up with the latest ideas and skills to be successful, yet often feel they don’t have the time.

Maybe my story loop could be:

Almost all startups fail.
It could be a weak idea, poor execution, or a lack of skills.
Often, it’s all three.
Entrepreneurs with the best ideas, skills, and execution will win.
Keep up with the latest startup ideas and opportunities you need to know in a 5-minute daily email.

What do you think? Is that an improvement over my current landing page?

businessmadesimple.com