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Search Engine Optimization Resources

Keep up with the latest and best online SEO guides and resources.

Bootstrapping to a Multi-Million Dollar Exit

Inspiring Mixergy interview with entrepreneur extraordinaire Travis Jamison. Travis goes into the details of selling his supplements business for more than $100k, selling an Amazon SEO business for $10.6m, his successful SEO agency, the problems of Amazon FBA, the value of the TropicalMBA community, investing in startups, and more. He offers a great business idea as well; a productized service …

Instagram SEO: 6 Ways to Increase Your Discoverability

Later shows how to maximize your chances of being found in Instagram Search in this guide. “Search results are based on a variety of factors, including the people you follow, who you’re connected to, and what photos and videos you like on Instagram. But they are also based on keywords.” Go to Link

Republishing Content: How to Update Old Blog Posts for SEO

Ahrefs has a comprehensive article on updating old blog posts to improve search engine rankings. This is a great way to give new life to old content. SEO is a critical skill to master so it’s worth keeping up with how the professionals do it. Go to Link

17 Advanced SEO Strategies for 2020

Brian Dean from Backlinko has some interesting advanced SEO strategies that you are probably not utilizing now. It’s a good idea to keep up the latest in SEO to make sure you are maximizing your ranking opportunities. Go to Link

See What’s Possible with SEO : Successful Link Building Outreach

Building backlinks to your content is critical to getting found in search engines. If you are not ranking well, you are essentially invisible online. I highly recommend this 3-part series from Ahrefs because they demonstrate what is possible with tools like Ahrefs, Hunter.io, website scraping, automation, etc. This is part two of the series from Ahrefs, …

The Canva Backlink Empire: How SEO, Outreach & Content Led To A $6B Valuation

“This is a complete breakdown of the Canva marketing strategy that helped the brand grow to a $6 billion valuation, generate 20 million monthly active users, and gain customers across 190 countries—including 85% of all Fortune 500 brands.” Go to Link

Genius Marketing: A crash course in getting press and building links

Another great read at MarketingExamples! Here are some really creative ideas from Carrie Rose, of Rise at Seven, for getting press and ultimately backlinks for a massive search engine ranking boost. Check out these ideas that the press loved: matching jumpers for you and your dog this winter A 3-course meal in a tin for hardcore …

10 On-Page SEO Strategies: How to Optimize a Blog Post in 2020

“Like it or not, your on-page SEO is critical to ranking well in organic search. Here’s how to optimize a blog post with smart on-page SEO.” A great refresher to keep up with your SEO skills.  Go to Link

SEO for E-Commerce

In this time of increased e-commerce activity, what can you do to boost the conversions of your online store? SEO expert Gert Mellak offers his advice. There is some good advice here if you have an online store or are thinking of setting one up. They also touch on how AI is going to mass-produce …

17 Untapped Ways to Find New Content Ideas

Here is a great guide on finding content ideas with high ranking potential from the SEO expert, Brian Dean of Backlinko.com. There are many sources here that I’ve seen. I’ll definitely be referring to this link in the future. With paid search getting more and more competitive, content marketing is becoming essential.   Go to …

SEO advice from Google: Is More Content Better?

SEO and content marketing are essential for any business. Here is a nuanced discussion on what businesses should do. Is more content is always a good thing for SEO or not?   Here are the timestamped topics discussed: Updating the same type of content each year vs creating new one (00:00)How much content should I have and …

Benjamin Strušnik on Upside from Technical SEO

Here is another example of a company taking a percentage of sales instead of a fixed fee for their work. This will definitely become more common in the future. There is an upfront loss of income, but the potential upside is very big. There is also a lot of great information on advanced SEO techniques …

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